You’re Not Just a Coach.
You’re a Brand in the Making.
B14 helps fitness coaches break out of the 1:1 grind, build a premium brand,
and launch a system that attracts clients without burnout or guesswork.
Roadblocks
You don’t just need a website, you need a system that turns attention into income.
B14 builds your brand, offer, and funnel to help you attract and convert clients.
DMs and bootcamps won’t scale. We unify your tools, automate bookings, and build a system for growth without adding more hours.
You’ve got the skill, now build a business that scales. We help you turn your expertise into income without the burnout.
We offer branding, websites, and marketing tools designed specifically for fitness coaches who want to launch strong and grow fast.
for a premium brand feel
showcase your personality and passion
1-page or full sites
no more DM scheduling
emails, funnels, basic ads
for a premium brand feel
showcase your personality and passion
1-page or full sites
no more DM scheduling
emails, funnels, basic ads
Whether You’re Starting or Scaling. We’ve Got You
A complete brand launch system for new fitness coaches ready to sign their first premium clients with confidence.
For established coaches ready to automate their lead flow, launch scalable offers, and position themselves as premium.
You’re Not Alone. They Started Here Too
Joel helped me go from just posting online to building a real business. He guided me through my brand, offer, and client system. I signed 4 new clients within a month of launching and finally feel like I know what I’m doing.
Danille K.
Working with Joel changed everything. He helped me clarify my message, look the part, and set up a system that brings in leads without chasing them. I’m showing up like a pro and booking clients with ease.
Isaiah T.
The vision behind B14
Hey, I’m Joel Alexandre Khang founder of B14.
I’m not a fitness coach myself, but I’ve trained under one. And during that time, I saw firsthand how hard it is for great coaches to scale stuck trading time for money, chasing leads, and burning out.
I asked myself: How can I help them thrive online, not just survive in person?
That’s what led me to create B14 a done-for-you system that gives coaches a premium brand, a scalable online offer, and an automated way to attract the right clients.
My background is in web development, branding, and cloud systems. I bring the tech and strategy so you can focus on transforming lives, not figuring out funnels.
Got questions ?
B14 isn’t just a website — it’s a full client acquisition system. Depending on your package, we build your brand identity, set up your booking system, create your online offers, and launch your automated sales funnel.
Most systems are ready within 10–14 days after receiving your content (photos, video, and brand details). We’ll guide you step-by-step to make sure everything moves smoothly.
Absolutely. We set everything up and hand over easy tools to help you manage bookings, emails, and updates — no tech headaches.
Yes! Many of our clients begin with the Starter Package and upgrade once they’re ready to scale. Your system is built to grow with you.
100%. Every B14 site is mobile-responsive, meaning it looks and works great on phones, tablets, and desktops.
We work with solo fitness coaches, gym-based trainers, and niche specialists who want to level up their brand, automate their lead flow, and grow sustainably.
We help fitness coaches build authority, attract clients, and scale their business with a brand and system built to convert. Let’s talk!